This will tend to increase clicks and conversions while also lowering your average cost per conversion. These extensions make your ads more visually appealing which in turn increases click-through rates (CTRs) and lowers your average cost-per-click (CPC). Here are examples from Google Ads and Microsoft Ads: Google and MS will rotate different images and optimize for which work best for different ads and audiences. As with other ad extensions, you can assign multiple images at the account, campaign, or ad group level. Microsoft Ads, on the other hand, is running image extensions on all devices. For the most part on Google, image extensions are currently showing on mobile devices and very infrequently on computers.
Image extensions display relevant images in your search ads. A couple of years ago Microsoft re-enabled the feature and now it’s Google’s turn with image extensions.
Both Google and Microsoft have flip-flopped on image extensions over the years.
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